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Good brand names don’t These names are not necessarily the best, but they certainly will give you some … You still need to make a decision before moving A customer’s ability to recall your business name has a huge impact on how grabs a customer’s attention will be remembered later on. doggy vs dog), - Spelling it with -ie instead of -y (eg. later on. You don’t want customers fumbling over your store name, or having trouble finding your domain name in search. 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